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: : : TOC : : journals

Relevant ARCategory:

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From personal values to creativity: evidence from frontline service employees
–Carlos M.P. Sousa, Filipe Coelho [] []

Embracing ethical fields: constructing consumption in the margins
–Deirdre Shaw, Kathleen Riach [] []

Modeling regret effects on consumer post-purchase decisions
–My Bui, Anjala S. Krishen, Kenneth Bates [] []

Brand image strategy affects brand equity after M&A
–Hsiang-Ming Lee, Ching-Chi Lee, Cou-Chen Wu [] []

Interactive (networked) internationalization: the case of Swedish firms
–Gabriel Baffour Awuah, Desalegn Abraha Gebrekidan, Aihie Osarenkhoe [] []

Measuring internet product purchase risk
–Brent Lynn Selby Coker, Nicholas Jeremy Ashill, Beverley Hope [] []

The influence of marketing from a power perspective
–Omar Merlo [] []

Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors
–Sanjaya S. Gaur, Hari Vasudevan, Ajai S. Gaur [] []

Strategic relationship management and service brand marketing
–Shu-pei Tsai [] []

Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference
–Matthew Tingchi Liu, James L. Brock [] []

Using product and retail choice attributes for cross-national segmentation
–Larry Lockshin, Eli Cohen [] []

International master franchise agreements: An investigation of control from operational, relational and evolutionary perspectives
–Maureen Brookes, Angela Roper [] []

Making your online voice loud: the critical role of WOM information
–Minxue Huang, Fengyan Cai, Alex S.L. Tsang, Nan Zhou [] []

Service-dominant logic: a necessary step
–Robert F. Lusch, Stephen L. Vargo [] []

Service-dominant logic: a rejoinder to Lusch and Vargo’s reply
–John O’Shaughnessy, Nicholas Jackson O’Shaughnessy [] [Google Scholar]

Stepping aside and moving on: a rejoinder to a rejoinder
–Stephen L. Vargo, Robert F. Lusch [] []

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