Nonprofit Branding
Introduction
Special issue of International Review on Public and Nonprofit Marketing, Edited by Walter Wymer; Deadline 1 Mar 2012
: : : Posting
Special Issue on Nonprofit Branding
International Review on Public and Nonprofit Marketing
Branding has become a topic of emerging importance among nonprofit scholars and practitioners. Therefore, dedicating a special issue to this area of inquiry is especially timely.
All relevant nonprofit branding topics are encouraged. Some possible topics are measurement issues related to nonprofit branding; antecedents and outcomes of effective branding; nonprofit brand awareness; nonprofit brand equity; and the relationship between nonprofit branding and public relations, fundraising, or volunteer recruitment. Our aim is to increase our level of knowledge in this area, especially in depicting nonprofit branding as having its own conceptualizations distinct from consumer products branding.
Deadline: March 1, 2012
Procedure: Follow the submission guidelines for IRNPSM available online at
.
Total paper length should not exceed 25 pages, with everything included.
Questions: Please direct any questions you have about this special issue to Walter Wymer at walter.wymer@uleth.ca
Special Issue Editor: Walter Wymer, Professor of Marketing, University of Lethbridge, Canada