Harold Cassab
Introduction
Harold Cassab of the Department of Marketing at The University of Auckland, passed away in Cali, Colombia on Friday June 17, at the age of 38
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Dear Colleagues
It is with deep sadness that we relay the death of our colleague and friend, Dr Harold Cassab of the Department of Marketing at The University of Auckland, in Cali, Colombia on Friday June 17, at the age of 38.
Harold was energetic, unfailingly cheerful and a much valued colleague and popular teacher in our department. He taught Customer Relationship Management and Services Marketing to undergraduates, Service Science to post graduate students, and Marketing for Scientific and Technical Personnel in the Master of BioScience Enterprise programme.
In 2005, Harold received his PhD from the University of Washington where he held the Evert McCabe and Edna Benson Fellowships. His PhD dissertation concerned customer perceptions of coordination in multi-channel service interfaces and their relationship with the firm. He and his wife Carolina, moved to New Zealand and this department that same year.
He was a scholar with an international network of collaborators. His inter-disciplinary research concerned product and service design and consumer acceptance of product/service systems. Harold’s work appears in the Journal of Service Research, Journal of Service Management, Journal of Retailing and Consumer Services, Service Science and the International Journal of Productivity and Performance Management.
His service to the university and the Business School included sitting on the IT Faculty Forum, the Scholarships Committee, the Business School Library Committee and the Staff Student Advisory Group.
The Department is working to establish an award in Harold’s name and to create an online archive of his work. We have set up an on-line memorial for Harold on
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You are welcome to write your tribute to him. On 4 July, the department will be holding a “Celebration of Life – Dr Harold Cassab” memorial at 12 noon in Room 310C, Owen G Glenn Building, University of Auckland Business School in Auckland.
Harold was a person held in high regard for his personal integrity and for his courage over the past two years. He was also a warmly engaging person who embraced life and valued its relationships. Harold is a loss to The University of Auckland and to the profession. We will miss him and we mourn with his wife, Carolina, and with his family in Colombia.
Department of Marketing
School of Business
The University of Auckland.