TOC: Psych Mar
Introduction
Psychology and Marketing, 28(8)
 : : : TOC
: : journals |
Relevant ARCategory: |
Older consumers’ Tv home shopping: Loneliness, parasocial interaction, and perceived convenience
–Chae Mi Lim and Youn-Kyung Kim [] [Google Scholar]
Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification
–Guillaume Bodet and Iouri Bernache-Assollant [] []
Imparting negative news to salespeople
–Alan J. Dubinsky, Juyoung Kim and Sanghyun Lee [] []
Matching a cause with self-schema: The moderating effect on brand preferences
–Tilottama G. Chowdhury and Adwait Khare [] []
Real or relevant beauty? Body shape and endorser effects on brand attitude and body image
–Steven D’Alessandro and Bill Chitty [] []