TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 29(4)
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: : journals |
Relevant ARCategory: |
Understanding brand identity confusion
–R.K. Srivastava [] []
Brand names and global positioning
–Ashok Ranchhod, Calin Gurau, Ebi Marandi [] []
Cross-cultural challenges in product placement
–Taejun (David) Lee, Yongjun Sung, Federico de Gregorio [] []
Branding and product evaluation across Chinese regions
–Charles Tam, Greg Elliott [] []
Brand equity in higher education
–Maha Mourad, Christine Ennew, Wael Kortam [] []
Segmenting the online consumer market
–Muhammad Aljukhadar, Sylvain Senecal [] []
The key role of opportunism in business relationships
–Tore Mysen, Göran Svensson, Janice M. Payan [] []