TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 19(3)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel Piercy; Carolyn Strong [] []
Managerial identification of competitors: accuracy and performance consequences
–Bruce H. Clark []
Which department should have more influence on organization-level decisions? A strategy-dependent analysis
–Andreas Engelen [] []
Building country image through corporate image: exploring the factors that influence the image transfer
–Manto Gotsi; Carmen Lopez; Constantine Andriopoulos [] []
On the connection between R&D, selling expenditures, and profitability in the pharmaceutical industry revisited
–Paul Sergius Koku [] []
Marketing in a recession: retrench or invest?
–Lisa O’Malley; Vicky Story; Vicky O’Sullivan [] []