TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 25(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
–Ye Hu, Xinxin Li [] []
Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values
–Girish Punj [] []
Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
–Kyongseok Kim, Jooyoung Kim [] []
The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store
–Chingching Chang [] []
Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time
–Maria Sääksjärvi, Saeed Samiee [] []
A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity
–Phillip E. Pfeifer, Anton Ovchinnikov [] []