TOC: Intl Mar Rev
Introduction
International Marketing Review, 28(3)
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: : journals |
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Special Issue Title: International Market Selection and Segmentation II
A dynamic framework for understanding cross-national segmentation
–Hugh M. Cannon, Attila Yaprak [] []
Identity, demographics, and consumer behaviors: International market segmentation across product categories
–Mark Cleveland, Nicolas Papadopoulos, Michel Laroche [] []
International market selection and segmentation: a two-stage model
–Charlotte Gaston-Breton, Oscar Martín Martín [] []
Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies
–Poh-Lin Yeoh [] []