TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 17(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members
–Yi-Hsin Yeh; Sejung Marina Choi [] []
Brand personality dimensions in China
–Shu-Chuan Chu; Yongjun Sung [] []
The impact of narrator age congruity on responses to a radio advertisement
–Steve Oakes; Adrian C. North [] []
Corporate image and reputation of large Mainland Chinese enterprises
–Roland K. Yeo; Mark Goh; Sophia Tso [] []
Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
–Athanasios Krystallis; Polymeros Chrysochou [] []