TOC: J Mar
Introduction
Journal of Marketing, 75(4)
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From the Incoming Editor
–Gary L Frazier []
The Asymmetric Effects of Extending Brands to Lower and Higher Quality
–Timothy B Heath, Devon DelVecchio, Michael S McCarthy [] []
Getting a Grip on the Saddle: Chasms or Cycles?
–Deepa Chandrasekaran, Gerard J Tellis [] []
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
–Lucia Malar, Harley Krohmer, Wayne D Hoyer, Bettina Nyffenegger [] []
Facilitating and Rewarding Creativity During New Product Development
–James E Burroughs, Darren W Dahl, C. Page Moreau, Amitava Chattopadhyay, Gerald J Gorn [] []
Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising
–MinChung Kim, Leigh M McAlister [] []
The Impact of Incomplete Typeface Logos on Perceptions of the Firm
–Henrik Hagtvedt [] []
Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication
–Andrea Godfrey, Kathleen Seiders, Glenn B Voss [] []
The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios
–Jongkuk Lee [] []
Introduction to the Journal of Marketing 75th Anniversary Special Section
–Ajay K Kohli []
To JM on Its 75th Anniversary
–Ruth N Bolton []
Reinventing Marketing to Manage the Environmental Imperative
–Philip Kotler [] []
A Framework for Conceptual Contributions in Marketing
–Deborah J MacInnis [] []
Sophistication in Research in Marketing
–Donald R Lehmann, Leigh McAlister, Richard Staelin [] []
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
–Jagdish N Sheth [] []
Closing the Marketing Capabilities Gap
–George S Day [] []
Bridging the Academic-Practitioner Divide in Marketing Decision Models
–Gary L Lilien [] []
On Managerial Relevance
–Bernard J Jaworski [] []
Marketing Scholarship 2.0
–Richard J Lutz [] []