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: : : TOC : : journals

Relevant ARCategory:

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Unconscious transfer of meaning to brands?
–Maria Galli, Gerald Gorn [] []

Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments?
–Ann E. Schlosser [] []

The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance
–Danit Ein-Gar, Yael Steinhart [] []

Review of the theoretical underpinnings of loyalty programs
–Conor M. Henderson, Joshua T. Beck, Robert W. Palmatier [] []

The limited effects of power on satisfaction with joint consumption decisions
–Robert J. Fisher, Yany Grégoire, Kyle B. Murray [] []

The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength?
–Ian Zimmerman, Christopher Redker, Bryan Gibson [] []

Bridging the intention–behavior gap: Inducing implementation intentions through persuasive appeals
–Bob M. Fennis, Marieke A. Adriaanse, Wolfgang Stroebe, Bert Pol [] []

Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels
–Haeran Jae, Devon S. DelVecchio, Terry L. Childers [] []

The contrasting effects of negative word of mouth in the post-consumption stage
–Haksin Chan, Selina Cui [] []

Can supporting a cause decrease donations and happiness? The cause marketing paradox?
–Aradhna Krishna [] []

Cultural influences on preference consistency: Consistency at the individual and collective levels
–Brooke Wilken, Yuri Miyamoto, Yukiko Uchida [] []

Is scent-enhanced memory immune to retroactive interference?
–Maureen Morrin, Aradhna Krishna, May O. Lwin [] []

Contrasting rule-based and similarity-based category learning: The effects of mood and prior knowledge on ambiguous categorization
–Theodore J. Noseworthy, Miranda R. Goode [] []

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