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: : : TOC : : journals

Relevant ARCategory:

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New Models for a New Age of Research
–Geoffrey Precourt [] []

Engineered Persuasion: Just Do It
–Pat LaPointe [] []

Customer Insights that Matter
–Patrick Barwise and Seán Meehan [] []

The Future is Now: In Pursuit of a More Efficient and Effective Media Strategy
–David F. Poltrack and Kevin Bowen [] []

The Power of Inertia: Conservatism in Marketing Resource Allocation
–Marcel Corstjens, Andris Umblijs and Chao Wang [] []

The Measure of All Things: Finding Out That Something Doesn’t Work Is the First Step Toward Learning What Does Work
–Duncan Watts [] [Google Scholar]

Rx for Brand Consistency. Should Pharmaceutical Marketers Send Different Messages to Physician and Consumer Audiences?
–Kim Saxton [] []

Damage Control: Limiting the Fall-Out from Deceptive Advertising
–Katherine L. Twomey, John G. Knight and Lisa S. McNeill [] []

What’s So Funny? The Use of Humor in Magazine Advertising in the United States, China and France
–Michel Laroche, Marcelo Vinhal Nepomuceno, Liang Huang and Marie-Odile Richard [] [Google Scholar]

Ad Bites: Toward a Theory of Ironic Advertising
–Ekin Pehlivan, Pierre Berthon and Leyland Pitt [] []

Parental Style: The Implications of What We Know (and Think We Know)
–Les Carlson, Russell N. Laczniak and Chad Wertley [] []

The Naked Truth: Revealing the Affinity for Graphic Sexual Appeals in Advertising
–Tom Reichert, Michael S. LaTour and John B. Ford [] []

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