TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 28(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Paving the way for “distinguished marketing”
–Peter Leeflang []
Managerial decision making in marketing: The next research frontier?
–Berend Wierenga [] []
Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size?
–Yu-Chen Hung, Catherine W.M. Yeung [] []
The different roles of product originality and usefulness in generating word-of-mouth?
–Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay [] []
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
–Heribert Gierl, Verena Huettl [] []
Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
–Joep W.C. Arts, Ruud T. Frambach, Tammo H.A. Bijmolt [] []
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
–Javier Rodríguez-Pinto, Pilar Carbonell, Ana I. Rodríguez-Escudero [] []
The impact of the introduction and use of an informational website on offline customer buying behavior?
–J.E.M. van Nierop, P.S.H. Leeflang, M.L. Teerling, K.R.E. Huizingh [] []