Gerry Tellis ISMS Fellow
Introduction
Gerard J. Tellis has been awarded the title of Fellow of the INFORMS Society for Marketing Science
: : : Posting
On June 10th 2011, at the Marketing Science Conference in Houston, Gerard J. Tellis received the award of a Fellow of the INFORMS Society for Marketing Science (ISMS). This prestigious award recognizes an individual scholar’s cumulative contribution to the mission of ISMS “to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing."