TOC: J Brand Man
Introduction
Journal of Brand Managwement, 18(8)
 : : : TOC
: : journals |
Relevant ARCategory: |
Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II’s Diamond Jubilee (1952-2012)
–John M T Balmer [] [Google Scholar]
Brand managers’ mindful self-management of their professional experience: Consequences for pay, self-efficacy and job performance
–Roger Bennett [] [Google Scholar]
The role of brand experience and affective commitment in determining brand loyalty
–Oriol Iglesias, Jatinder J Singh and Joan M Batista-Foguet [] []
A comparative study of American and Japanese company brand icons
–Ozcan Kilic, Darryl W Miller and Stacy M Vollmers [] []
Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level
–Eric Van Steenburg and Nancy Spears [] []
It’s a brand new world: Teaching brand management in virtual environments
–Nina Belei, Gwen Noteborn and Ko de Ruyter [] [Google Scholar]
Private labels in Australia: A case where retailer concentration does not predicate private labels share
–Magda Nenycz-Thiel [] []