Revisit: Global Design and Marketing
Introduction
1st International Colloquium on Global Design and Marketing, now at Lincoln, UK, 8-9 Dec 2011, Chaired by TC Melewar, Charles Dennis and Anthony Kent; Deadline 30 Jun
: : : Posting
: : revisit
London College of Communication, University of the Arts London
Brunel University West London
University of Lincoln
1st International Colloquium on Global Design and Marketing
8th and 9th December 2011,
at the University of Lincoln, Lincoln, UK
The outstanding papers will be submitted for review to a special issue of Journal of Business Research
Guest Editors:
TC Melewar, Charles Dennis and Anthony Kent
The relationship between marketing and design has a long heritage. This has been evident in the development of branding and identity, promotion and advertising, and currently online and multimedia consumer engagement. Over time the engagement with branding, corporate and service design has become more significant, with product, graphic and interior design spanning many facets of private and public sector marketing management. Less tangibly, creative approaches to marketing problems are demanded and more evident in an increasingly competitive and unpredictable environment. In terms of research methodologies and methods, both marketing and design have distinctive but often complementary approaches that merit further development.
This conference will examine current issues concerning the interface between design and marketing. How does creative thinking and practice influence marketing? Is design used to maximum effect? Are design management strategies successfully adopted? To what extent are visual images understood in local and global communities? How do mobile marketing and e-marketing solutions contribute?
The event is co-hosted by Brunel University, The University of Lincoln and the University of the Arts London and will feature presentations by leading academics and practitioners in this field. This 1st International Colloquium on the theme of Global Design and Marketing will be held on 8th and 9th December 2011 at the University of Lincoln’s beautiful Brayford campus, conveniently situated in the centre of the historic market city of Lincoln, within walking distance of the famous cathedral. Lincoln is easily accessible internationally via the Schiphol hub to Humberside International Airport or by train from the UK’s East Midlands Airport.
The two-day colloquium will bring together practitioner and scholarly experts in the area of design and marketing to share their knowledge and experiences with fellow academics and practitioners. Scholarly, conceptual, empirical and practitioner papers that address the theme of the colloquium are welcomed. Papers may address issues including, but not necessarily limited to:
- brand management, identity, and co-creation
- corporate identity, image and reputation
- graphic design
- visual identity
- advertising
- packaging design
- marketing communications
- interior and spatial design
- information environments
- organisational identity and image
- viral marketing
- e-commerce and online marketing
- design for interaction and moving images
- digital media design
- product design
- visual research methodologies
- symbols, signs and consumption
- semiotics
- aesthetics and their application to marketing
- design practice based research, and its implications for marketing
- other design | marketing topics.
Submitted abstracts will be subjected to a double-blind peer review process and published in the Colloquium proceedings.
Abstract deadline: 30th June 2011
Deadline for submission of full papers: 31st March 2012
Prospective contributors with queries concerning the potential suitability of topics or other matters concerning contributions are invited to contact the Colloquium Chair and Director, Professor T.C. Melewar.
The outstanding papers will be recommended to Journal of Business Research for publication after going through the blind peer review process.
Colloquium Chair and Director:
Professor T C Melewar (Brunel University)
Email: t.c.melewar@brunel.ac.uk
Associate Directors:
Prof. Charles Dennis (The University of Lincoln)
E-mail: cdennis@lincoln.ac.uk
Anthony Kent (London University of the Arts)
Email: a.kent@lcc.arts.ac.uk
Honorary Director:
Professor David Head
Dean, Faculty of Business and Law
University of Lincoln
Brayford Pool
Lincoln
LN6 7TS
UK
Telephone: +44 (0)1522 835500
Please direct all enquiries, and abstracts and papers to:
Prof. Charles Dennis (The University of Lincoln)
E-mail: cdennis@lincoln.ac.uk
* Abstracts maximum 500 words. * *