B2B Service Innovation
Introduction
Service Innovation in Business-to-Business Firms, Special issue of Journal of Business & Industrial Marketing, Edited by Daniel Kindstr?m and Christian Kowalkowski; Deadline 30 Apr 2012
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Call for papers
Journal of Business & Industrial Marketing
Special issue on
Service innovation in business-to-business firms
Submission deadline: 30 April 2012
The aim of this special issue is to understand more in detail service innovation in business-to-business and industrial contexts. Services dominate the world’s established economies and are becoming increasingly important in developing economies. Service innovation is becoming vital not only for service firms but also for many product-centric organizations, particularly since product commoditization and low-cost competition make traditional product innovation insufficient to address the challenges of globalization and economic transformation.
Guest Editors:
Dr Daniel Kindström, Associate Professor
Department of Management and Engineering, Linköping University,
Linköping, Sweden
E-mail: daniel.kindstrom@liu.se
Dr Christian Kowalkowski, Associate Professor
Department of Management and Engineering, Linköping University,
Linköping, Sweden
E-mail: christian.kowalkowski@liu.se
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