TOC: Psych Mar
Introduction
Psychology and Marketing, 28(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
The games people play: How the entertainment value of online ads helps or harms persuasion
–Jae Min Jung, Kyeong Sam Min and James J. Kellaris [] []
Segmenting the market through the determinants of involvement: The case of fair trade
–Valéry Bezençon and Sam Blili [] []
To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
–Vladimir Melnyk, Erica van Herpen, Arnout R.H. Fischer and Hans C.M. van Trijp [] []
Consumer (goal) satisfaction: A means-ends chain approach
–Chiara Orsingher, Gian Luca Marzocchi and Sara Valentini [] []
Mixed messages in brand names: Separating the impacts of letter shape from sound symbolism
–John R. Doyle and Paul A. Bottomley [] []