TOC: Mar Letters
Introduction
Marketing Letters, 22(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The effects of advertisement picture likeability on information search and brand choice
–Carl Obermiller & Alan G. Sawyer [] []
How humor in advertising works: A meta-analytic test of alternative models
–Martin Eisend [] []
A threshold model for respondent heterogeneity
–Sandeep R. Chandukala, Sylvia Long-Tolbert & Greg M. Allenby [] []
The value of celebrity endorsements: A stock market perspective
–Haina Ding, Alexander E. Molchanov & Philip A. Stork [] []
The role of brands in recruitment: A mixed-brand strategy approach
–John Kim, Kenneth M. York & Jeen-Su Lim [] []
The out-of-region bias: Distance estimations based on geographic category membership
–Caglar Irmak, Rebecca Walker Naylor & William O. Bearden [] []
Detecting the impact of market factors on sales takeoff times of analog cellular telephones
–Towhidul Islam & Nigel Meade [] []