TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 20(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Implementation of a multi-brand strategy in action sports
–Chrysostomos Giannoulakis, Artemisia Apostolopoulou [] []
Regularities in the consumption of a subscription service
–Richard Lee, Cam Rungie, Malcolm Wright [] []
Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
–Arthur W. Allaway, Patricia Huddleston, Judith Whipple, Alexander E. Ellinger [] []
Customers’ comparative loyalty to retail and manufacturer brands
–S. Allen Broyles, Robert H. Ross, Donna Davis, Thaweephan Leingpibul [] [Google Scholar]
Can brand identity predict brand extensions’ success or failure?
–Catherine Viot [] [Google Scholar]
Self-monitoring, dining companions and the usage of alternative currencies
–Hsin-Hui “Sunny” Hu, H.G. Parsa [] []
Pricing for a credence good: an exploratory analysis
–Matthew G. Nagler, Fredi Kronenberg, Edward J. Kennelly, Bei Jiang [] []