TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 21(1)
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Relevant ARCategory: |
Editorial
Performing the university as foolish institution
–Craig Prichard []
Potential of the social media as instruments of higher education marketing: a segmentation study
–Efthymios Constantinides; Marc C. Zinck Stagno [] []
Do UK universities communicate their brands effectively through their websites?
–Chris Chapleo; María Victoria Carrillo Durán; Ana Castillo Díaz [] []
Reaching the non-traditional stopout population: a segmentation approach
–Kim Schatzel; Thomas Callahan; Crystal J. Scott; Timothy Davis [] []
International student destination choice: the influence of home campus experience on the decision to consider branch campuses
–Stephen Wilkins; Jeroen Huisman [] []
Academic Visual Identity (AVI): an act of symbolic leadership
–Trent Masiki [] []
Commentary
A future for undergraduate education in UK business schools?
–Anna Goatman; Dominic Medway []