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TOC: J Fashion Mar Man

Introduction

Journal of Fashion Marketing and Management, 15(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Market-facing strategic alliances in the fashion sector
Stephen M. Wigley, Aikaterini-Konstantina Provelengiou [] []

Youth identity ownership from a fashion marketing perspective
Tracy Diane Cassidy, Hannah van Schijndel [] []

Are fashion-conscious consumers more likely to adopt eco-friendly clothing?
Hae Jin Gam [] []

Accessing opportunities in apparel retail sectors in India: Porter’s diamond approach
Manveer Mann, Sang-Eun Byun [] [Google Scholar]

The apparel aftermarket in India – a case study focusing on reverse logistics
Nandita Abraham [] []

Improving garment fit and function through ease quantification
Simeon Gill [] []

Assessing college women’s associations of American specialty apparel brands
Wi-Suk Kwon, Sharron J. Lennon [] [Google Scholar]

The temporary store: a new marketing tool for fashion brands
Micaela Surchi [] []