TOC: Mar Sci
Introduction
Marketing Science, 30(3)
: : : TOC
: : journals
Relevant ARCategory:
Online Display Advertising: Targeting and Obtrusiveness
–Avi Goldfarb and Catherine Tucker [] []
Commentary — When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
–Leonard M. Lodish and Americus Reed, II []
Commentary–Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker
–Andrea M. Matwyshyn []
Rejoinder–Implications of "Online Display Advertising: Targeting and Obtrusiveness"
–Avi Goldfarb and Catherine Tucker []
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
–Jan R. Landwehr, Aparna A. Labroo, and Andreas Herrmann [] []
The Seeds of Negativity: Knowledge and Money
–Mitchell J. Lovett and Ron Shachar [] []
A Dynamic Model of Sponsored Search Advertising
–Song Yao and Carl F. Mela [] []
A Regime-Switching Model of Cyclical Category Buying
–Sungho Park and Sachin Gupta [] []
Multiple-Constraint Choice Models with Corner and Interior Solutions
–Takuya Satomura, Jaehwan Kim, and Greg M. Allenby [] []
Crisis and Consumption Smoothing
–Pushan Dutt and V. Padmanabhan [] []
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
–Michael Braun and Andre Bonfrer [] []
Efficient Methods for Sampling Responses from Large-Scale Qualitative Data
–Surendra N. Singh, Steve Hillmer, and Ze Wang [] []
Commentary–Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through
–Jason A. Duan, Leigh McAlister, and Shameek Sinha [] []