TOC: J Targeting Measurement Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Accounting for latent classes in movie box office modeling
–Evgeny Antipov and Elena Pokryshevskaya [] []
Internal service quality and job satisfaction synergies for performance improvement: Some evidence from a B2B environment
–Angelos Pantouvakis [] []
An investigation of the relationship between the number of response categories and scale sensitivity
–Sunil H Contractor and Richard J Fox [] []
Using Cox regression to model customer time to churn in the wireless telecommunications industry
–Ken Kwong-Kay Wong [] []
Consumer trying: Scale development and validation
–Anil Mathur [] []
The varying influence of spokesperson’s accent in communication effectiveness: A comparative study in two different regions of Mexico
–Oscar W DeShields and Ali Kara [] [Google Scholar]