TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 16(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Tina Harrison []
What price loyalty? A fresh look at loyalty programs in the credit card industry
–B P S Murthi, Erin M Steffes and Abdul A Rasheed [] []
Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics
–Tanja Frischmann and Sonja Gensler [] []
How mutual fund investors’ objective and subjective knowledge impacts their information search and processing behaviour
–Sanjay Kumar Mishra and Manoj Kumar [] [Google Scholar]
Analysis of Consumer Reports’ recommended mutual funds compared to actual performance
–Hui-chuan Chen [] [Google Scholar]
The contextual relevance effect on financial advertising
–Alex Wang [] []
Trust in UK financial services: A longitudinal analysis
–Christine Ennew, Husni Kharouf and Harjit Sekhon [] []
Exploring bank website expectations across two task scenarios
–Kathryn Waite, Tina Harrison and Gary Hunter [] []