TOC: European J Mar
Introduction
European Journal of Marketing, 45(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Political market orientation and strategic party postures in Danish political parties
–Robert P. Ormrod, Stephan C. Henneberg [] []
Celebrity endorsement, brand credibility and brand equity
–Amanda Spry, Ravi Pappu, T. Bettina Cornwell [] []
An examination of branding advantage in export ventures
–Stavroula Spyropoulou, Dionysis Skarmeas, Constantine S. Katsikeas [] []
Effects of trust beliefs on consumers’ online intentions
–Enrique P. Becerra, Pradeep K. Korgaonkar [] [Google Scholar]
Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
–Rana Sobh, Brett A.S. Martin [] []
Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences
–Anne-Marie Hede, Pamm Kellett [] []
Country and firm level factors in international retail expansion
–Polly Chan, Carol Finnegan, Brenda Sternquist [] []