International Marketing
Introduction
International Marketing Faculty Development in International Business, Organized by the University of South Carolina's Moore School of Business, Columbia, SC, 12-17 Jun 2011
This seminar features discussion of international marketing concepts and strategies. The key processes of international marketing are examined – evaluating new marketing opportunities, developing entry strategies, coordinating cross-national marketing programs, and implementing global marketing initiatives.
In this seminar you will gain:
• Course content, pedagogy, structure and evaluation methods for required, elective, undergraduate, and graduate international and global marketing courses
• Topical expertise in areas including cultural and other environmental influences on marketing, managing foreign entry modes, international manufacturer-distributor relations, standardization versus customization, and international pricing
• Tools to incorporate in your class, such as PowerPoint® slides, Excel®-based spreadsheet assignments, case study guides, international marketing projects, and computer simulation games
• A network of colleagues teaching international marketing and business courses across a variety of colleges and courses
The seminar is led by Marty Roth (Ph.D. University of Pittsburgh), Chief Innovation & Assessment Officer
and Professor, Sonoco International Business Department. His fields of specialization include: global corporate, marketing, and brand strategy, international market expansion
and foreign market entry.
See the full FDIB brochure at .
Some scholarship assistance is available from the University of South Carolina CIBER.
Please contact Nancy Beym at 803-777-2144 or nbeym@moore.sc.edu for more information