AAA Pre-Conference Sessions
Introduction
Call for Pre-Conference Sessions, American Academy of Advertising 2012 Annual Conference; Deadline 30 Aug 2011
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Call for Proposals for Pre-Conference Sessions
American Academy of Advertising 2012 Annual Conference
Myrtle Beach, South Carolina
This is an opportunity to develop a full or half day session around a topic important to you and the academy. It is the perfect venue for a dialogue of ideas and/or an exploration of optional opinions and approaches.
A complete proposal should be submitted no later than August 30, 2011, for review by the Executive Committee. The preconference would take place March 15, 2012 with the full conference running from opening reception that evening through noon, March 18th at the Myrtle Beach Marriott Resort and Spa.
Proposals can be for full day or half-day programs and must specify a rationale for the program, the timing and progression among topics. Preference is given to programs that would interest a number of AAA members and possibly attract new participants or attendees to the conference. Some past topics can be revisited.
Past pre-conferences have been:
- Junior Faculty and Doctoral Student Consortium (2011)
- Integrated Marketing Communication (2011)
- Theories of Advertising & Their Link with Advertising Industry & Its Practices (2010)
- The Future of Advertising Education (2009)
- Emerging Scholar Symposium (2008)
- Hot Topics in International Advertising (2007)
- Creativity Research in Advertising (2006)
- Sponsorship-Linked Marketing Communications (2006)
The proposals must also include a statement that all presenters agree to register for the pre-conference and conference itself. Waivers of the registration fees for special participants such as advertising professionals or non-faculty may be requested on a case-by-case basis. Following the conference, the pre-conference chair will submit up to a two-page summary of the presentations to be published in the Conference Proceedings.
Pre-conference proposals and any questions concerning such proposals should be directed to:
Professor Debbie Treise
University of Florida
dtreise@jou.ufl.edu