Remembering Andrew Ehrenberg
Introduction
Special issue of Journal of Advertising Research, Edited by Philip Stern, Malcolm Wright and Byron Sharp; Deadline 31 Aug 2011
: : : Posting
Call for Papers
REMEMBERING ANDREW EHRENBERG
Guest Editors: Philip Stern, Malcolm Wright and Byron Sharp
The Journal of Advertising Research (JAR) aims to publish a special collection of papers in memory of Andrew Ehrenberg’s contribution to marketing knowledge.
Andrew died in August 2010 and we lost a pioneer who had a fundamental impact on both academia and practice. He made important contributions to a wide range of areas in marketing and, there is little doubt that our knowledge about the field would not be where it is without him.
The Journal seeks papers on one or more of the five basic areas that represent Andrew’s major contributions:
- Advertising
- Buyer Behaviour
- Brand Equity
- Pricing
- Modelling and Data Reduction
The Editors would especially encourage collaboration between practitioners and academics in the production of submissions which demonstrate the managerial significance of the paper’s contribution. We also welcome papers from academics and practitioners separately, including those who will provide a critical perspective on the “Ehrenbergian tradition”.
We envisage that submissions will not only address one or more of the five areas listed above, but also incorporate consideration of the following domains:
- Building empirical generalizations
- Theory and methodology
- Operational and strategic applications
- Contrasts with traditional views of marketing
Papers on these topics can cover areas such as:
- Empirical generalizations on price promotion and consumer reaction
- Exceptions and deviations from the established norms of the NBD-Dirichlet
- Extensions of the NBD-Dirichlet to institutional purchasing
- The reality of segmentation
- Evaluating brand equity
- A critical evaluation of the use of single sets of data in research in marketing
- Brand perceptions versus purchase behaviour
- Applying the Dirichlet in practice – benefits and limitations
The Editors would encourage authors to produce succinct papers using clear language in the spirit of Andrew’s writing.
Timeline
- Submission deadline: August 31st 2011
- Reviews completed and returned to author(s) November 30th 2011
- Revision deadline February 1st 2012
- Accepted papers will be published summer 2012
Before you submit
Before submitting your paper, please ensure that the paper conforms fully to our Guidelines for Contributors
Papers that do not meet the guidelines will be returned to authors for correction.
How to submit
Submissions should be sent to p.stern@lboro.ac.uk
Questions?
If you have any questions, please contact Philip Stern: p.stern@lboro.ac.uk
We look forward to receiving your papers
Philip Stern
Loughborough
Malcolm Wright
Massey University
Byron Sharp
University of South Australia
May 2011