TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 29(3)
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: : journals |
Relevant ARCategory: |
Brand loyalty in emerging markets
–Tho D. Nguyen, Nigel J. Barrett, Kenneth E. Miller [] []
Sourcing or selling: the Value Flame at the Base of the Pyramid
–Robert L. Williams Jr, Maktoba Omar, John Ensor [] []
Branding at the base of pyramid: a Zimbabwean perspective
–Tendai Chikweche, Richard Fletcher [] []
Brands and service-quality perception
–Robert Hinson, N. Owusu-Frimpong, Julius Dasah [] []
Re-branding Africa
–Collins Osei, Ayantunji Gbadamosi [] []
A brand for all the nations: The development of the World Heritage Brand in emerging markets
–Jason Ryan, Sari Silvanto [] []
The brand-wagon: emerging art markets and the Venice Biennale
–Victoria L. Rodner, Maktoba Omar, Elaine Thomson [] []