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TOC: Health Mar Quart

Introduction

Health Marketing Quarterly, 28(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


A Sociocognitive Approach to Service Quality and Adherence Amongst Elderly Patients: A Pilot Study
Lan Snell; Lesley White [] []

Who Are the Medical Travelers and What Do They Want?: A Qualitative Study
Corinne M. Karuppan; Muthu Karuppan [] []

Asymmetric Responsiveness of Physician Prescription Behavior to Drug Promotion of Competitive Brands Within an Established Therapeutic Drug Class
Alex Pedan; Hongsheng Wu [] []

Qualitative Triadic Study of the Relational Factors Influencing the Formation of Quality in a Community-Based Aged Health Care Service Network
Liz Gill; Lesley White; Ian D. Cameron [] []

Jordanian Pharmaceutical Companies: Are Their Marketing Efforts Paying Off?
Mustafa S. Al-Shaikh; Ivonne M. Torres; Miguel A. Zuniga; Ayman Ghunaim [] []

Generational Cohorts Hold the Key to Understanding Patients and Health Care Providers: Coming-of-Age Experiences Influence Health Care Behaviors for a Lifetime
Eric N. Berkowitz; Charles D. Schewe [] []