TOC: Foundations Trends Mar
Introduction
Foundations and Trends in Marketing, 5(1 and 2)
: : : Posting
Volume 5, Issue 1
Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
–By Guillermo Armelini and Julian Villanueva [] []
Volume 5, Issue 2
Experience Marketing: Concepts, Frameworks and Consumer Insights
–By Bernd Schmitt [] []