JA Best Article 2010
Introduction
The Journal of Advertising Best Article Award for 2010 has been awarded to Shintaro Okazaki, Barbara Mueller and Charles R. Taylor for "Measuring Soft-Sell versus Hard-Sell Advertising Appeals"
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The Journal of Advertising (JA) Best Article Award was instituted in 1988 to honor the best article published each year. Nominated by members of the American Academy of Advertising and voted on by JA’s Editorial Review Board members, the JA Best Article Award of 2010 is:
Measuring Soft-Sell versus Hard-Sell Advertising Appeals
by
Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor
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