TOC: J Mar Res
Introduction
Journal of Marketing Research, 48(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Gender Identity Salience and Perceived Vulnerability to Breast Cancer
–Stefano Puntoni, Steven Sweldens, Nader T Tavassoli [] []
Network Effects and Personal Influences: The Diffusion of an Online Social Network
–Zsolt Katona, Peter Pal Zubcsek, Miklos Sarvary [] []
The Value of Social Dynamics in Online Product Ratings Forums
–Wendy W Moe, Michael Trusov [] []
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
–Raj Sethuraman, Gerard J Tellis, Richard A Briesch [] []
It’s the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
–Katherine White, Rhiannon MacDonnell, Darren W Dahl [] [Google Scholar]
Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations
–Min Zhao, Jinhong Xie [] [Google Scholar]
Securities Trading of Concepts (STOC)
–Ely Dahan, Adlar J Kim, Andrew W Lo, Tomaso Poggio, Nicholas Chan [] []
Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image
–Garrett Sonnier, Andrew Ainslie [] []
Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers’ Willingness to Wait
–Jin Seok Pyone, Alice M Isen [] [Google Scholar]
Choice as an End Versus a Means
–Jinhee Choi, Ayelet Fishbach [] []
The Social Utility of Feature Creep
–Debora V Thompson, Michael I Norton [] []
Price Competition and Endogenous Valuation in Search Advertising
–Lizhen Xu, Jianqing Chen, Andrew Whinston [] []
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
–Eric (Er) Fang, Robert W Palmatier, Rajdeep Grewal [] []
Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework
–Stephen K Kim, Richard G McFarland, Soongi Kwon, Sanggi Son, David A Griffith [] []
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
–Rebecca Walker Naylor, Cait Poynor Lamberton, David A Norton [] []