TOC: J Brand Man
Introduction
Journal of Brand Management, 18(7)
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Relevant ARCategory: |
Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue
–Arch G Woodside and S Adam Brasel []
Exploring social motivations for brand loyalty: Conformity versus escapism
–Lauren I Labrecque, Anjala S Krishen and Stephan Grzeskowiak [] []
Nonconscious drivers of visual attention in interactive media environments
–S Adam Brasel [] []
Unconscious mental processes in consumer choice: Toward a new model of consumer behavior
–Neale Martin and Kyle Morich [] []
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
–Patrali Chatterjee [] []