TOC: Psych Mar
Introduction
Psychology and Marketing, 28(6)
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Relevant ARCategory: |
Combined influence of selective focus and decision involvement on attitude–behavior consistency in a context of memory-based decision making
–Anneleen Van Kerckhove, Iris Vermeir and Maggie Geuens [] []
If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations
–Sela Sar, Brittany R.L. Duff and George Anghelcev [] []
Consumer uncertainty, revisited
–Edward M.K. Shiu, Gianfranco Walsh, Louise M. Hassan and Deirdre Shaw [] []
Functional magnetic resonance imaging in consumer research: A review and application
–Martin Reimann, Oliver Schilke, Bernd Weber, Carolin Neuhaus and Judith Zaichkowsky [] []
Retail therapy: A strategic effort to improve mood
–A. Selin Atalay and Margaret G. Meloy [] []