TOC: J Macromarketing
Introduction
Journal of Macromarketing, 31(2)
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From the Editor
–Terrence H. Witkowski []
In This Issue
–Terrence H. Witkowski []
From Micro to Macro: Stakeholders and Institutions
–Stephen L. Vargo [] []
A Stakeholder-Unifying, Cocreation Philosophy for Marketing
–Robert F. Lusch and Frederick E. Webster, Jr [] []
The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing
–Gene R. Laczniak and Nicholas J. C. Santos [] []
Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
–Michaela Haase and Michael Kleinaltenkamp [] []
Symbolism in Marketing Systems
–Djavlonbek Kadirov and Richard J. Varey [] []
Subjective Well-Being of Different Consumer Lifestyle Segments
–Alexandra Ganglmair-Wooliscroft and Rob Lawson [] []
Critical Literacy Programs: Can Business Literacy be a Catalyst for Economic and Social Change?
–Canan Corus and Julie L. Ozanne [] []
On the Founding of the Journal of Macromarketing
–Shelby D. Hunt [] []
Book Reviews
Frank-Martin Belz and Ken Peattie Sustainability Marketing: A Global Perspective West Sussex, UK: John Wiley & Sons Ltd., 2009. 292 pp. $66.95. ISBN 978-0-470-51922-6
–Bonnie J.K. Simpson []
Shelby D. Hunt Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory Armonk, NY: M.E. Sharpe, 2010. 490 pp. $109.95. ISBN 978-0-7656-2363-8
–Scott J. Vitell []
Joshua Cooper Ramo The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us and What We Can Do ÂÜÀòÉç¹ÙÍøt It New York: Back Bay Books, Reprint Edition 2010. 304 pp. $15.99. ISBN
–Mark Peterson []
Jerry Yudelson Sustainable Retail Development: New Success Strategies New York: Springer, 2010. 215 pp. $129.00. ISBN 978-90-481-2781-8
–Ann-Marie Kennedy []
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