TOC: J Intl Mar
Introduction
Journal of International Marketing, 19(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance
–Leonidas C Leonidou, Dayananda Palihawadana, Marios Theodosiou [] []
A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands
–Karen L Becker-Olsen, Charles R Taylor, Ronald Paul Hill, Goksel Yalcinkaya [] []
Consumers’ Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
–Eva M Oberecker, Adamantios Diamantopoulos [] [Google Scholar]
A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics
–Andreas Engelen, Malte Brettel [] [Google Scholar]
Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image
–George Balabanis, Adamantios Diamantopoulos [] []