TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 3(2)
 : : : TOC |
Relevant ARCategory: |
A brief history of the gasoline service station
–Theodore N. Beckman [] []
The impact of technology on evolving roles of salespeople
–Paul Christ, Rolph Anderson [] []
Marketing: is management all that there is?
–Roger A. Layton [] []
A life course perspective of family meals via the life grid method
–Robert L. Harrison III, Ann Veeck, James W. Gentry [] []
Wal-Mart and the historians: a review
–Caleb Wellum [] []
Wroe Alderson’s Marketing Theory Seminar: an experiment in higher education (1951-1965)
–E.D. McGarry (1891-1973) [] [Google Scholar]
Reflections on the ÂÜÀòÉç¹ÙÍø Doctoral Consortium
–William Lazer, Peter D. Bennett [] []
Institutionalization of macromarketing
–Robert W. Nason [] []