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TOC: J Con Mar

Introduction

Journal of Consumer Marketing, 28(3)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans
Guohua Wu [] []

Anxiety and search during food choice: the moderating role of attitude towards nutritional claims
Torben Hansen, Ashesh Mukherjee, Thyra Uth Thomsen [] []

Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model
Byoungho Jin, Ji Hye Kang [] []

Matching consumers’ country and product image perceptions: an Australian perspective
Tracey S. Dagger, Maria M. Raciti [] [Google Scholar]

Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Subir Bandyopadhyay, Nittaya Wongtada, Gillian Rice [] []

College binge drinking: a new approach
Krzysztof Kubacki, Dariusz Siemieniako, Sharyn Rundle-Thiele [] []

2030: a loyalty odyssey
Kelly Hlavinka [] []