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Could the answers to today’s interactive, database, social media, internet or search marketing questions be found in your research or that of your colleagues?  A Call for Papers (CFP) is under way for the Direct/Interactive Marketing Research Summit, to be held in Boston, Oct 1-2.  On behalf of the DMEF and the conference Co-Chairs, I would like to invite you to submit work in response to this event’s CFP. See the linked CFP below and at for topics and criteria.

A pdf of the CFP can be downloaded by clicking here:
Deadline: May 31.

A special presenter’s discount will be extended to those authors whose work is accepted for presentation.  Full-time faculty attending the Research Summit become members of the DMEF Professors’ Academy; full-time faculty and doctoral candidates attending have the option of receiving a complimentary badge to the DMA:2011 Annual Conference & Exhibition.

50% of the U.S. spend in marketing goes to direct/interactive. As the Direct/Interactive Marketing Research Summit continues to gain momentum, we invite you to submit work to meet and discuss your theories and findings with others working in this space.

Research Summit Co-Chairs

Dhruv Grewal, Babson College

Anne L. Roggeveen, Babson College

Lisa D. Spiller. Christopher Newport University

George Milne, University of Massachusetts-Amherst

Carol Scovotti, University of Wisconsin-Whitewater

Case Writers’ Workshop Co-Directors
co-sponsored by DMEF and CADMEF (Chicago Association of Direct Marketing | Educational Foundation)

Susan K. Jones, Ferris State University

J. Steven Kelly, DePaul University

Testimonials

"The Research Summit will not only provide you with invaluable opportunities to exchange ideas with colleagues from around the world, but it will also provide access to many of the cutting-edge practitioners in the direct / interactive marketplace."   — Dr. Peter Fader, The Wharton School

"… the one that I prioritize above all others … At the DMEF Conference, there are a host of interesting academic articles presented that focus on emerging issues in direct / interactive marketing. Equally important, the fact the attendees are given the opportunity to go free-of-charge to the Direct Marketing Association conference is amazing.
— Dr. James “Jimmy” Peltier, University of Wisconsin-Whitewater

Questions:  If you have questions about the submission process, feel free to contact me,
Jeff Nesler jnesler@directworks.org

Sincerely,

Jeff

Jeff Nesler | Senior Program & Web Manager
Direct Marketing Educational Foundation
1120 Ave. of the Americas, 14^th Floor | New York, NY  10036-6700
212.768.7277 ext. 1325
jnesler@directworks.org
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