Buzzell/MSI Best Paper Award
Introduction
Natalie Mizik has won the 2011 Robert D. Buzzell MSI Best Paper Award, for MSI Report 09-116
: : : Posting
2011 Robert D. Buzzell MSI Best Paper Award Winner Named
The Marketing Science Institute is pleased to announce the winner of the 2011 Robert D. Buzzell MSI Best Paper Award. This year’s winning paper was distributed in 2009 as an MSI working paper (MSI Report 09-116). It is:
“Assessing the Total Financial Performance Impact of Marketing Assets with Limited Time-series Data: A Method and an Application to Brand Equity Research” by Natalie Mizik
The award was instituted in 1993 to honor the authors of MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. The reason for this delay is to allow sufficient time to assess the impact of each paper on the field of marketing.
A two-stage process was used to select the winner. An advisory panel, consisting of MSI’s Academic Trustees and marketing executives on MSI’s Executive Committee, nominated finalist papers for the award. Then, a ballot sent to all MSI Trustees was used to determine the winner.
More information on the award as well as a list of past winners is available on the MSI website at