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Call for Papers: International Centre for Anti-Consumption Research symposium, Journal of Macromarketing and Journal of Social Marketing Special Issues

We are pleased to announce the 4th International Centre for Anti-Consumption Research (ICAR) symposium will be hosted by Griffith University in Brisbane, Australia, on June the 28-29th 2012. This symposium has been scheduled to coincide with the International Social Marketing conference (June 29-30th ), and precede the Association for Consumer Research conference in Queenstown (July 6-8th ). The theme for ICAR 2012 is:

Anti-consumption and society

In line with this broad theme, ICAR has secured two special issues catering to a variety of topics in the Journal of Macromarketing (JMK) and the Journal of Social Marketing (JSOCM) for publication in 2013.

Topics:

The Journal of Macromarketing (JMK) focuses on how marketing affects important societal issues and, in turn, how society affects the conduct of marketing. Topics of interest are marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing. In line with the aims of JMK our special issue seeks contributions elucidating the relationship between anti-consumption and macromarketing phenomena.

The Journal of Social Marketing(JSOCM) focuses on research that increases our understanding of how marketers and policy makers may induce behavioural change in a targeted audience, on a temporary or permanent basis, to achieve social goals. Sample topics include public health, environmental protection, accident prevention/road safety, alcohol, obesity, drugs, gambling, smoking/tobacco. In line with the aims of JSOCM our special issue seeks papers demonstrating how social marketing can encourage anti-consumption within those areas.

Early expressions of interest and inquiries can be directed to the special issue editors: Mike Lee (msw.lee@auckland.ac.nz) for JMK or Ekant Veer (ekant.veer@canterbury.ac.nz) for JSOCM. Please visit for more information as it becomes available.

Submission:

The first deadline for submission is November 1st 2011. The submission process for both special issues is as follows:

Step 1: Interested authors should select and adhere to the guidelines of the target journal from the outset. The JMK word limit is 10,000 and the JSOCM word limit is 6000. For other information about the journals, including specific author guidelines, please visit and .

Step 2: Articles aimed at JMK should be emailed as an attachment to msw.lee@auckland.ac.nz. Articles aimed at JSOCM should be emailed as an attachment to ekant.veer@canterbury.ac.nz. The deadline for submissions in both cases is November 1st 2011.

Step 3: Manuscripts will undergo a double blind peer review process, guided by the guest editors, involving a specialist review panel from the areas of anti-consumption and social marketing/macromarketing. We hope to notify authors of the first round outcome in March 2012.

Step 4: If successful in round one, at least one author must present their work at the ICAR Symposium (Brisbane, Australia, 28-29th June 2012), where they will receive additional feedback for revising and re-submitting their manuscript to round two (deadline July 30th 2012). All symposium presentations will be published in the official ICAR 2012 proceedings as extended abstracts (1000-2000 words).

We look forward to your participation and seeing everyone in Brisneyland!

Journal of Macromarketing. Special Issue Guest Editors,
Michael S W Lee, Hélène Cherrier, Russell Belk

Journal of Social Marketing. Special Issue Guest Editors,
Ekant Veer, Emma Banister, Sharyn Rundle-Thiele

Selected Bibliography:

Coverly, E., McDonagh, P., O’Malley, L., & Patterson, M. 2008. Hidden Mountain: The Social Avoidance of Waste. Journal of Macromarketing, 28(3): 289-303.

Gundlach, Gregory T., Lauren G. Block, and William L. Wilkie, eds. 2007. Explorations of Marketing in Society, Mason, OH: Thompson.

Izberk-Bilgin, E. 2010. An interdisciplinary review of resistance to consumption, some marketing interpretations, and future research suggestions. Consumption Markets & Culture, 13(3): 299-323.

Lee, M. S. W., Fernandez, K. & Hyman, M. R. 2009. Anti-consumption: An Overview and Research Agenda. Journal of Business Research, 62(2): 145-147.

Moraes, C., Szmigin, I. & Carrigan, M. 2010. Living production-engaged alternatives: An examination of new consumption communities. Consumption Markets & Culture, 13(3): 273 – 298.

Peattie, K. & Peattie, S. 2009. Social marketing: A pathway to consumption reduction? Journal of Business Research, 62(2): 260-268.

Piacentini, M. G. & Banister, E. N. 2009. Managing anti-consumption in an excessive drinking culture. Journal of Business Research, 62(2): 279-288.

Shiu, E., Hassan, L. M. & Walsh, G. 2009. Demarketing tobacco through governmental policies – The 4Ps revisited. Journal of Business Research, 62(2): 269-278.

Witkowski, T. H. 2010. A brief history of frugality discourses in the United States. Consumption Markets & Culture, 13(3): 235 – 258.

Yazicioglu, E.T. 2010. Contesting the Global Consumption Ethos: Reterritorialization of Rock in Turkey. Journal of Macromarketing, 30 (3): 238-253.

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