TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 25(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
–Lee-Yun Pan, Jyh-Shen Chiou [] []
Advertising: Stimulant or Suppressant of Online Word of Mouth?
–Jie Feng, Purushottam Papatla [] []
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve?
–Yubo Chen, Scott Fay, Qi Wang [] []
Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
–Wenzel Drechsler, Martin Natter [] []
Decision Quality Measures in Recommendation Agents Research
–Lerzan Aksoy, Bruce Cooil, Nicholas H. Lurie [] []