TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 12(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Derek Holder and Robin Fairlie [] []
In which contexts do different market segmentation strategies work best?
–Richard Webber [] []
Online market research: Methods, benefits and issues – Part 1
–Pete Comley and Jon Beaumont [] []
Connected customer lifetime value: The impact of social media
–Bruce D Weinberg and Paul D Berger [] []
Towards integrated e-marketing value creation process
–S Umit Kucuk [] []
The Salvation Army: How to improve a best-of-breed donor recruitment campaign
–Mike Colling [] []
New online ad control regime to be imposed without consultation
–Stephen Groom [] []
Virgin media defends ‘service’ email
–Anna Williams [] [Google Scholar]
Key prize promo rule changes in new CAP and BCAP Codes
–Hannah Willson [] []