TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 39(3)
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: : journals |
Relevant ARCategory: |
Managing rewards to enhance relational worth
–Joanna Phillips Melancon, Stephanie M. Noble & Charles H. Noble [] []
The influence of redemption time frame on responses to incentives
–Michelle L. Roehm & Harper A. Roehm [] []
Productive play time: the effect of practice on consumer demand for hedonic experiences
–Kyle B. Murray & Steven Bellman [] []
Brand personality appeal: conceptualization and empirical validation
–Traci H. Freling, Jody L. Crosno & David H. Henard [] []
Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?
–Willem Verbeke, Bart Dietz & Ernst Verwaal [] []
Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities
–Elizabeth C. Hirschman, Ayalla A. Ruvio & Mourad Touzani [] []
Multiple emotional contagions in service encounters
–Jiangang Du, Xiucheng Fan & Tianjun Feng [] []
Benefits and challenges of conducting multiple methods research in marketing
–Donna F. Davis, Susan L. Golicic & Courtney N. Boerstler [] []