TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 40(4)
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Relevant ARCategory: |
B2B marketing in a Guanxi context: Theoretical development and practices
–Peter J. LaPlaca [] []
Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions
–Zhilin Yang, Cheng Lu Wang [] []
The role of renqing in mediating customer relationship investment and relationship commitment in China
–Guicheng Shi, Yizheng Shi, Allan K.K. Chan, Matthew Tingchi Liu, Kim-Shyan Fam [] []
The many faces of trust and guanxi behavior: Evidence from marketing channels in China
–Zhigang Shou, Rui Guo, Qiyuan Zhang, Chenting Su [] []
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
–Bradley R. Barnes, Dorothy Yen, Lianxi Zhou [] []
Market orientation, guanxi, and business performance
–Henry F.L. Chung [] []
A study of how mainland Chinese small and medium privately owned businesses engage in networking
–Jonathon Hu, John Stanton [] []
A bittersweet phenomenon: The internal structure, functional mechanism, and effect of guanxi on firm performance
–Rui Nie, Weiguo Zhong, Meihua Zhou, Weidong Jiang, Xuehua Wang [] []
Manufacturer–supplier guanxi strategy: An examination of contingent environmental factors
–Haozhe Chen, Alexander E. Ellinger, Yu Tian [] []
When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics
–Julie Juan Li, Shibin Sheng [] []
Guanxi practice and Chinese buyer–supplier relationships: The buyer’s perspective
–Zhengyi Chen, Ying Huang, Brenda Sternquist [] [Google Scholar]
Do different guanxi types affect capability building differently? A contingency view
–Xiaoyun Chen, Jie Wu [] []
Export intensity and marketing in transition economies: Evidence from China?
–Paul D. Ellis, Howard Davies, Ada Hiu-Kan Wong [] []
The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
–Kate Westberg, Constantino Stavros, Bradley Wilson [] []
A case study exploring drivers and implications of collaborative electronic logistics marketplaces
–Yingli Wang, Andrew Potter, Mohamed Naim, Derek Beevor [] []
The effects of manufacturer’s organizational learning on distributor satisfaction and loyalty in industrial markets
–José Ángel López Sánchez, María Leticia Santos Vijande, Juan Antonio Trespalacios Gutiérrez [] [Google Scholar]
Managing channel coordination in a multi-channel manufacturer–retailer supply chain
–Ruiliang Yan [] []
Network agility as a trigger for enhancing firm performance: A case study of a high-tech firm implementing the mixed channel strategy
–Wun-Hwa Chen, Ai-Hsuan Chiang [] []
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