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TOC: Industrial Mar Man

Introduction

Industrial Marketing Management, 40(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


B2B marketing in a Guanxi context: Theoretical development and practices
Peter J. LaPlaca [] []

Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions
Zhilin Yang, Cheng Lu Wang [] []

The role of renqing in mediating customer relationship investment and relationship commitment in China
Guicheng Shi, Yizheng Shi, Allan K.K. Chan, Matthew Tingchi Liu, Kim-Shyan Fam [] []

The many faces of trust and guanxi behavior: Evidence from marketing channels in China
Zhigang Shou, Rui Guo, Qiyuan Zhang, Chenting Su [] []

Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
Bradley R. Barnes, Dorothy Yen, Lianxi Zhou [] []

Market orientation, guanxi, and business performance
Henry F.L. Chung [] []

A study of how mainland Chinese small and medium privately owned businesses engage in networking
Jonathon Hu, John Stanton [] []

A bittersweet phenomenon: The internal structure, functional mechanism, and effect of guanxi on firm performance
Rui Nie, Weiguo Zhong, Meihua Zhou, Weidong Jiang, Xuehua Wang [] []

Manufacturer–supplier guanxi strategy: An examination of contingent environmental factors
Haozhe Chen, Alexander E. Ellinger, Yu Tian [] []

When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics
Julie Juan Li, Shibin Sheng [] []

Guanxi practice and Chinese buyer–supplier relationships: The buyer’s perspective
Zhengyi Chen, Ying Huang, Brenda Sternquist [] [Google Scholar]

Do different guanxi types affect capability building differently? A contingency view
Xiaoyun Chen, Jie Wu [] []

Export intensity and marketing in transition economies: Evidence from China?
Paul D. Ellis, Howard Davies, Ada Hiu-Kan Wong [] []

The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
Kate Westberg, Constantino Stavros, Bradley Wilson [] []

A case study exploring drivers and implications of collaborative electronic logistics marketplaces
Yingli Wang, Andrew Potter, Mohamed Naim, Derek Beevor [] []

The effects of manufacturer’s organizational learning on distributor satisfaction and loyalty in industrial markets
José Ángel López Sánchez, María Leticia Santos Vijande, Juan Antonio Trespalacios Gutiérrez [] [Google Scholar]

Managing channel coordination in a multi-channel manufacturer–retailer supply chain
Ruiliang Yan [] []

Network agility as a trigger for enhancing firm performance: A case study of a high-tech firm implementing the mixed channel strategy
Wun-Hwa Chen, Ai-Hsuan Chiang [] []