TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 19(2)
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: : journals |
Relevant ARCategory: |
Managing organizational culture change and knowledge to enhance customer experiences: analysis and framework
–Samit Chakravorti [] []
Enhancing corporate reputation for market expansion in China: customer orientation and the mediating effect of product and service quality
–Tung-lung Steven Chang; Weichun Zhu [] []
Impact of market entrant characteristics on incumbent reactions to market entry
–Fahri Karakaya; Peter Yannopoulos [] []
Invested loyalty: the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution
–Soonkwan Hong; Yong J. Wang [] []