TOC: J Mar Man
Introduction
Journal of Marketing Management, 27(5/6)
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Relevant ARCategory: |
Intellectual contributions and ‘gap-spotting’
–Mark Tadajewski; Paul Hewer [] []
Towards a strategic place brand-management model
–Sonya Hanna; Jennifer Rowley [] []
A theatrical perspective on service performance evaluation: The customer-critic approach
–Kim Harris; Richard Harris; Dominic Elliott; Steve Baron [] []
Critical factors underpinning the e-CRM activities of SMEs
–Paul Harrigan; Elaine Ramsey; Patrick Ibbotson [] []
Media amplification of a brand crisis and its affect on brand trust
–Natalia Yannopoulou; Epaminondas Koronis; Richard Elliott [] []
Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth
–Ekant Veer; Avi Shankar [] []
Pester power – A battle of wills between children and their parents
–Margaret-Anne Lawlor; Andrea Prothero [] []
The value drivers of high-tech consumer products
–Juha Munnukka; Pentti Järvi [] []
Counterfeit proneness: Conceptualisation and scale development
–Piyush Sharma; Ricky Y. K. Chan [] []
Explications of political market orientation and political brand orientation using the resource-based view of the political party
–Aron O’Cass; Ranjit Voola [] []