TOC: J Mar
Introduction
Journal of Marketing, 75(3)
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: : journals |
Relevant ARCategory: |
Balancing Risk and Return in a Customer Portfolio
–Crina O Tarasi, Ruth N Bolton, Michael D Hutt, Beth A Walker [] []
Commentaries and Rejoinder to "Balancing Risk and Return in a Customer Portfolio"
–Fred Selnes, Matthew T Billett, Crina O Tarasi, Ruth N Bolton, Michael D Hutt, Beth A Walker [] []
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
–Ekaterina V Karniouchina, Can Uslay, Grigori Erenburg [] []
Should Firms Spend More on Research and Development and Advertising During Recessions?
–Raji Srinivasan, Gary L Lilien, Shrihari Sridhar [] []
Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
–Alexander Chernev, Ryan Hamilton, David Gal [] []
Process and Outcome Interdependency in Frontline Service Encounters
–Zhenfeng Ma, Laurette Dube [] []
Poisoning Relationships: Perceived Unfairness in Channels of Distribution
–Stephen A Samaha, Robert W Palmatier, Rajiv P Dant [] []
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation
–Bernd Skiera, Manuel Bermes, Lutz Horn [] [Google Scholar]
It’s Got the Look: The Effect of Friendly and Aggressive "Facial" Expressions on Product Liking and Sales
–Jan R Landwehr, Ann L McGill, Andreas Herrmann [] [Google Scholar]